Module catalog · 4 phases ↓ scroll
01 Extract
02 Install
03 Tune
04 Compound
CONTEXT
that compounds, over time
Context that compounds.
Folder structure, session rules, write discipline, monthly rhythm. Your context is what fills it. The system around it is what keeps it growing.
01. Extract Map what you know. Pull context out of your head into structured files.
02. Install Set it up where you work. Claude or ChatGPT Projects, or the full setup on retainer.
03. Tune Fix what's drifting. Close gaps, refine instructions, sharpen the system.
04. Compound Value builds on value. Each month starts with more context than the last.
Every chat
starts from zero.
You've used Claude. You've used ChatGPT. Every chat, you re-explain who you are, how your team works, what matters this week. The AI is capable. It just doesn't know you yet.
Until it doesn't.
Writing the files isn't enough. They calcify in weeks. Same AI, same subscription. The system around the files is what keeps them working.
Same AI · Same subscription · System keeps it workingHow this started.
I sit with founders and teams and build what's hard to build alone. Strategy, prototypes, AI systems. Recent work with 10team, VAISTO, and Moovmoor.
For a few years I did that work and walked away. The thinking lived in my head and a handful of decks. Then I started writing it down. Folders. Markdown files. Context structured so any AI could pick up where the founder left off.
Now I run that system with other founders.
Karl
Founder · WiZRD · Helsinki
"AI gets useful the moment it stops guessing."
↗ First install · 2025The four phases.
Each engagement runs through the same sequence. Extract pulls context out. Install lands it where you work. Tune fixes drift. Compound is the part that pays for itself.
Phase 01
Extract
Map what you know. We pull your context out of your head and into structured files. Decisions, team structure, working patterns, voice.
Phase 02
Install
Set it up where you work. Context lands in Claude or ChatGPT Projects, or the full setup if you're on a retainer.
Phase 03
Tune
Fix what's drifting. Each session surfaces gaps. We close them by updating context files and refining instructions.
Phase 04
Compound
Value builds on value. Each month you start with more context than the month before. Not zero.
// Install ·
Projects vs. retainer. Claude or ChatGPT Projects are bounded by task. The retainer compounds context across time.
What's in the box.
The system is the product. Folder structure, session rules, write discipline, monthly rhythm. Six brain files hold your content. Project instructions boot the whole thing. The system is what makes it compound.
↗ The schema · 6 files + project instructions Live
File key 6 nodes
01. ME.md Who you are. How you think.
02. STYLE.md How you write. Voice rules.
03. DECISIONS What's been chosen and why.
04. WORK.md What's active right now.
05. CONTEXT Your situation. The setting.
06. CLAUDE.md Instructions for the agent.
// Write discipline ·
The AI drafts. You approve. You stay in the loop, always. That's what keeps the context yours, and what lets you trust it to act on your company.
Stage 01
You
Your knowledge, your decisions, your AI instructions. The context that's uniquely yours. How you think, what you care about, the things you always have to re-explain.
Stage 02
Your company
How decisions get made. What's been tried. The shared voice, the shared priorities. The context that lives in no single person.
Stage 03
Your team
How work moves between people. What each person knows. Shared context for handoffs, so nothing gets lost in the gap between chats.
What the retainer
actually does.
Each month is one working session, plus the work that follows. We extract what's changed since last time. New decisions, new team structure, new priorities. We update the context files. We tune what's drifting.
The retainer is also where the system grows. Setup installs your personal layer and your company layer. Team layers get built later, when the work demands them, not on a schedule.
The effect becomes visible after a few months. Each session starts with more context than the last. The system does not reset.
Write your context once and it runs open loop. It drifts, and you notice months later. The retainer closes the loop. The context keeps up with the company instead of going stale.
↗ Context growth · 6 months Not a reset
↑ Each session starts with more System never resets
Specifications.
One-timePay once
Setup
Starts with one person. Personal + company layer.
4 000€
Monthly · ongoing · optional
Retainer
Keeps your context sharp and compounding. Pick where you are.
Tier 01
Keep goingYou, solo. Context compounding monthly.
1 person 1 000 €/mo Tier 02
Expand to your teamThey join the shared company layer.
2–5 people 2 500 €/mo Tier 03
Org-wideMultiple teams, multiple layers.
6+ people Custom New people join the shared company layer. Onboarding folds into the retainer. 3-month minimum.
Thirty minutes.
No deck.
If it fits, we go.