Module catalog · 4 phases ↓ scroll
01 Extract
02 Install
03 Tune
04 Compound
CONTEXT
that compounds, month after month
AI gets useful when it knows who it's talking to.
Setup writes that down: how you think, how your company runs, what you're working on. The retainer keeps it true. A person with judgment in the loop, not a system left to drift.
01. Extract Map what you know. Pull context out of your head into structured files.
02. Install Set it up where you work. Claude or ChatGPT Projects, or the full setup on retainer.
03. Tune Fix what's drifting. Close gaps, refine instructions, sharpen the system.
04. Compound Value builds on value. Each month starts with more context than the last.
Every chat
starts from zero.
You've used Claude. You've used ChatGPT. Every chat, you re-explain who you are, how your team works, what matters this week. The models are good enough now. The gap is everything you never wrote down.
Until it doesn't.
Writing the files once isn't enough. They calcify in weeks. The funded fix is called a "company brain": connect your tools and let it sync itself. But a brain that updates itself drifts in silence, dead ideas filed next to live ones, nothing deciding what matters. Silent drift is what makes you stop trusting the system.
Same AI · Same subscription · A person decides what staysHow this started.
I sit with founders and teams and build what's hard to build alone. Strategy, prototypes, AI systems. Recent work with 10team, VAISTO, and Moovmoor.
For a few years I did that work and walked away. The thinking lived in my head and a handful of decks. Then I started writing it down. Folders. Markdown files. Context structured so any AI could pick up where the founder left off.
Now I run that system with other founders.
Karl
Founder · WiZRD · Helsinki
"AI doesn't stay useful on its own. Someone keeps it true."
↗ First install · 2025The four phases.
Each engagement runs through the same sequence. Extract pulls context out. Install lands it where you work. Tune fixes drift. Compound is the part that pays for itself.
Phase 01
Extract
Map what you know. We pull your context out of your head and into structured files. Decisions, team structure, working patterns, voice.
Phase 02
Install
Set it up where you work. Context lands in Claude or ChatGPT Projects, or the full setup if you're on a retainer.
Phase 03
Tune
Fix what's drifting. Each session surfaces gaps. We close them by updating context files and refining instructions.
Phase 04
Compound
Value builds on value. Each month you start with more context than the month before. Not zero.
// Install ·
Projects vs. retainer. Claude or ChatGPT Projects are bounded by task. The retainer compounds context across time.
// Setup ·
Three working sessions across two to three weeks. Roughly four hours of your time in conversation. At the end, the files run on your machine, in your accounts. Yours to keep either way.
Capture is easy.
Judgment is the whole game.
The structure is open. Seven brain files, project instructions, a folder system you could copy this afternoon. The asset is the judgment that fills them, one approved decision at a time. That's what compounds.
↗ The schema · 7 files + project instructions Live
File key 7 nodes
01. ME.md Who you are. How you think.
02. HUMANIZER The universal writing base.
03. STYLE.md How you write. Voice rules.
04. DECISIONS What's been chosen and why.
05. WORK.md What's active right now.
06. CONTEXT Your situation. The setting.
07. CLAUDE.md Instructions for the agent.
// Write discipline ·
Claude drafts. You approve, edit, or drop. The system keeps what passed, and patterns promote upward. Nothing lands without you. That's what keeps the context yours, and what lets you trust it to act on your company.
Stage 01
You
Your knowledge, your decisions, your AI instructions. The context that's uniquely yours. How you think, what you care about, the things you always have to re-explain.
Stage 02
Your company
How decisions get made. What's been tried. The shared voice, the shared priorities. The context that lives in no single person.
Stage 03
Your team
How work moves between people. What each person knows. Shared context for handoffs, so nothing gets lost in the gap between chats.
What the retainer
actually does.
Write your context once and it runs open loop. It drifts, and you notice months later. The retainer closes the loop. The context keeps up with the company instead of going stale.
Each month is one working session, plus the work that follows. We extract what's changed since last time. New decisions, new team structure, new priorities. We update the context files. We tune what's drifting.
If compounding were automatic, there'd be nothing to pay monthly for. The retainer exists because someone has to do the curating, on a cadence, with a gate. That someone starts as us, working inside your files until the rhythm holds. Then it's you, with a system that already knows how you work.
The retainer is also where the system grows. Setup installs your personal layer and your company layer. Team layers get built later, when the work demands them, not on a schedule. And repeated work gets distilled into skills: the workflow you ran five times by hand becomes something your AI runs in one line.
The payoff shows after a few months. Each session starts with more context than the last. The system does not reset.
↗ Context growth · 6 months Not a reset
↑ Each session starts with more System never resets
Specifications.
Priced like a system, not a consultant. One setup, one flat monthly. No day-rates, no seat tax, no clock. You pay for the judgment that compounds, not the hours.
One-timePay once
Setup
Starts with one person. Personal + company layer.
4 000€
Monthly · ongoing · optional
Retainer
Closes the loop so the context keeps up with the company. Pick where you are.
Tier 01
Keep goingYou, solo. Context compounding monthly.
1 person 1 000 €/mo Tier 02
Expand to your teamThey join the shared company layer.
2–5 people 2 500 €/mo Tier 03
Org-wideMultiple teams, multiple layers.
6+ people Custom New people join the shared company layer. Onboarding folds into the retainer. 3-month minimum.
Thirty minutes.
No deck.
If it fits, we go.
If the idea isn't built yet, start with Blueprint. Context works best on a company that exists.